Study Shows 80% of Women Wear the Wrong Bra Size

This is a great story about a new online bra company called True & Co., written with the wonderful snarkiness of Jezebel:

Bra Company May Finally Have Your Boobs Figured Out

This is important because patients ask for a specific cup size. They even will specify to such vagaries as, “somewhere between an upper medium C and a small full C,” or something totally undefinable and unattainable.

There is no standard in bra manufacturing sizing, different bra sizers at the various department stores will suggest different sizes, and but one difference in band size changes the cup by an entire size.

Plastic surgeons who promise a cup size are deluding patients. Here is a great blog post written by plastic surgeon Dr. John Tebbetts about the entire subject: Bra Shopping Made Easy

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